Adapt and apply classic Reagan strategy: President Reagan admitted that he didn't care what adults did in the privacy of their bedroom, and while he was on the side of life, he signed a pro-abortion bill as California governor and legislatively avoided the issue as president. While he didn't actively alienate pro-lifers as president, he didn't do anything substantial to advance their cause, either. A forthright and respectful way of dealing with the issue would be for Romney to state his personal beliefs, whatever they may be, and vow that as president he'll follow Reagan's example in keeping big government out of people's private health matters. Rather than invoking Reagan's legacy gratuitously, as so many tend to do at convention time, this would be a genuine and productive way of doing so.
Bring women voters aboard: Romney is lagging significantly behind Obama with women voters. The temptation may be to pander to them in attempt to win them over, but this is exactly what Romney must avoid. Starting with a non-interventionist approach to their private health decisions, as suggested above, he could go a step further by pointing out that women and men want the same thing -- for government to leave them alone so they can thrive. It would be less interesting to hear Ann Romney's perspective on her husband than, say, the views of women with whom Romney has partnered in roles that don't involve raising his kids. Hearing how Romney has interacted with women over the years would give women voters a better perspective on whom they'd be electing. George W. Bush had longtime friends and associates Condoleezza Rice and Karen Hughes. Women voters need to hear from the same sort of well-educated, professionally minded women so that they can better understand who Romney is.
Get Paul Ryan off the caffeine and Red Bull: While Paul Ryan's economic perspective is indeed refreshing, listening to him speak is like drinking from a fire hose. He sounds like a perpetually jacked-up male Ayn Rand who just recently escaped a life sentence in the Library of Congress. The age-old question posed to voters is, "Who would you want to have a coffee with?" In this case, voters are apt to say, "Not Paul Ryan," because he's already way too overjacked.
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