Rachel Alexander

Go Daddy has helped drive the trend of running the raciest ads during the Super Bowl. 38 of their ads have been rejected. Their ads usually feature scantily-clad voluptuous women behaving inappropriately. One of the ads, which showed a woman in a skimpy top breaking a strap, was so inappropriate Fox pulled it before it could air again later during the game.

The only commercials with religious overtones that are permitted during the Super Bowl are so watered down it is difficult to discern anything religious about them. Last year, a commercial was permitted to air from Focus on the Family featuring football star Tim Tebow and his mother discussing how he barely survived a difficult birth. There was nothing religious about it, and most viewers probably had no idea it promoted a prolife viewpoint. A CatholicVote.com ad that did not mention religion, showing an ultrasound of a baby that was presumably Obama, was rejected in 2009.

Advertisers do not need to promote sex in order to sell. The vast majority of popular Super Bowl ads are appropriate for all ages, and can be just as memorable as a scandalous sexual ad. The top five most popular Super Bowl ads feature athletes, Apple, and other nonsexual topics.

Large companies that service many people have a moral obligation to the public and children to keep the content of their advertising appropriate. Scantily-clad women behaving badly set a poor example for young impressionable girls, who would be better off viewing a Christian moral message. Sadly, Fox is almost as much to blame as the advertisers, increasingly lowering the standards for Super Bowl ads while at the same time shunning Christian messages that close to 85% of the population believe in.


Rachel Alexander

Rachel Alexander is the editor of the Intellectual Conservative.