"My 14-year-old daughter had disappeared in New York City for three days. No one could find her. My business partner stepped forward to take charge. He closed the company and brought almost all our employees to New York City. He said, 'I don't care how long it takes. We're going to find her.' He set up a command center and searched through the night. The man who helped save my daughter was Mitt Romney. Mitt's done a lot of things that people say are nearly impossible. But for me, the most important thing he's ever done is to help save my daughter."
The story is indeed a riveting one: The head of Bain Capital moved his corporate headquarters to the LaGuardia Airport Marriott Hotel. He brought the company's whole staff down from Boston and enlisted volunteers from other big-name firms -- Goldman Sachs, Morgan Stanley, Price Waterhouse -- and sent them out searching. Lawyers, accountants, suits of all occupations were soon prowling New York's parks, nightclubs, waterfront.
Coordinated with New York City's police department, the search was as organized, efficient and thorough as his business operation. A hot line was set up, and after three television stations picked up the story, a call came through. It was traced to a house in New Jersey, where the girl had been taken after a rave concert. And she was reunited with her family in a matter of hours.
That story is far more compelling than Mr. Romney's 59-point economic program or the disconnected series of soundbites he employs in the place of thought on the campaign trail. No amount of PowerPoint presentations will ever be able to compete with one good story when it comes to letting voters actually know a presidential candidate. The way FDR's fireside chats gave a whole nation the feeling he was talking to each one of us. The way Ronald Reagan could tell a story. Maybe that's why, at this point in his campaign, so many Americans feel they don't really know Mitt Romney. Or maybe never will. It takes more than talking points to wage a successful presidential campaign.