What is the average American teenager asking for for Christmas this year? It certainly isn’t knitting needles to darn the only pair of socks in the drawer. No, teens in 2006 are requesting high-end gifts such as electronics and cell phones. And I don’t think it’s out of the realm of possibility that Santa will end up filling many of those orders.
Retailers say that more than two-thirds of American shoppers expect to buy at least five gift cards this year. I’d hazard a guess that each of those cards is likely to be worth at least $25 or so. One consumer research outfit, Unity Marketing, estimates that Americans will spend nearly $8 billion this year on Christmas and Hanukah decorations alone. That’s up five percent from last year.
While it’s obviously wrong to turn Christmas into some sort of materialistic ritual, the fact is that consumers are expressing confidence in their economic futures with their dollars this Christmas.
Anyone who denies that is as clueless as Ebenezer was before he turned into a compassionate conservative.