You can take this to the bank: In the run-up to the next presidential election, Democrats will be in thorough blame-shifting mode. It wasn't the perverse incentives, byzantine complexity, new taxes and layers of bureaucracy built into Obamacare, they'll insist. It was heartless health insurers who were willing to let people die rather than accept a lower profit margin.
Obama has already shown the way. Stumping for Obamacare in 2010, he said, "(They'll) keep on doing this for as long as they can get away with it. This is no secret. They're telling their investors this -- 'We are in the money. We are going to keep on making big profits even though a lot of folks are going to be put under hardship.'"
That's just the way businessmen talk, isn't it? Only in the imaginings of the anti-business left. In any case, the other shoe to drop, after the demonization of the industry, will be the same solution Democrats propose for everything -- more government. Obamacare will be said to have failed because private companies put profits ahead of people. The "solution" will be single-payer.
Let's not weep for the health insurance companies. They could have energetically opposed Obamacare, and they chose not to. As Timothy Carney of the Washington Examiner explained, it was in their interest to support a law that would 1) require everyone to purchase their product and 2) provide subsidies directly to insurance companies to help people pay for it. As Carney wrote: "Would you be surprised to hear of corn farmers supporting ethanol subsidies?" There were aspects of the law the insurance industry protested, but for the most part, they were content to be tamely transformed into a regulated public utility.