One answer is simply to complain. Truly. You have no idea how spooked these people get when even small numbers of people send letters and faxes expressing outrage. You can imagine the effect if millions were to do so. All of these trash peddlers are in business to make money after all. One place to centralize efforts is the Parents Television Council ( www.parentstv.org ). Click on their website to join thousands of others who have lambasted CBS, MTV and parent company Viacom.
Forget those who say that the answer is to turn off the TV. Come on. The Super Bowl has become an American institution. Shall we abandon it to the vulgarians? You might as well say, when vermin appear in the cupboard, we should stay out of the kitchen.
My friend Elayne Bennett, ever the crusader, has launched a program in the DC schools called "Make Music Not Madness." She's the founder and president of Best Friends, a non-profit abstinence advocacy group that mentors inner-city girls and boys ages 11 to 18 ( www.bestfriendsfoundation.org ). Among the huge cultural roadblocks to helping kids avoid sex, violence, drugs and alcohol is the music they listen to, which grotesquely glamorizes all of the above.
Bennett has introduced the Best Friends kids to jazz and classic rock and roll. But until a critical mass of Americans decides to reject the x-rated stuff, it will rule. It's a variant of Gresham's law -- the bad drives out the good.