Welcome to Public Relations 101

Mike Adams

8/22/2014 12:01:00 AM - Mike Adams

It takes a lot to make me angry. But one thing that will do it every time is the occasional college administrator who hides behind a university spokesperson or public relations firm. Last week, Bryan College made the serious mistake of attempting to contact me through a hired public relations firm. They made the additional error of having their public relations specialist ask me questions about the “substance” (that means accuracy) of my reporting about Bryan. To be as clear as possible, I am the reporter in this situation. That means I am the one asking the questions.

After Bryan’s public relations people contacted me, I immediately turned the tables on President Livesay and responded with a series of pointed questions. Everyone following the controversy needs to read this exchange, or lack thereof. My questions to the PR firm as well as the responses are printed below:

No answer.

No answer.

No answer.

No answer.

No answer.

Bryan’s PR firm finally responded. In perhaps the least professional move in public relations history, their representative sent me a friend request on Facebook and started following my public posts. However, none of my questions about Bryan have been answered. Accordingly, I have given up sending questions to Bryan’s PR representatives. My remaining questions are enumerated below.

Shortly after I composed that question, the Bryan case became eve more bizarre – as if that is possible. Their PR representative wrote saying “I am disappointed I haven¹t heard back from you. If you have time in the week ahead, I’d still welcome the opportunity to speak with you.”

In other words, Bryan’s hired PR people are now pretending that they did not receive questions #1 through #6. This is conduct to be expected of angry ex-girlfriends but not seasoned PR professionals. It doesn’t look like the Bryan PR folks Googled me before employing these childish tactics. At risk of sounding like someone’s angry ex-girlfriend, I’m disappointed.

To be continued …