Perhaps some professors and administrators resent these directed donations because they think they are being told what to do. That is both a childish and selfish motivation. But that is why a hybrid between the traditional donation and a directed donation might work better. Let me illustrate with a few hypothetical examples:
An alumnus wants to donate $160,000 to his alma mater in New York. A conservative professor wants to write a book on the history of doomsday prophecies in the natural sciences. Specifically, he wants to write about incompatible predictions used to secure government grants. His book will feature numerous scientists including one who predicted a “coming ice age” to secure federal grant money in the 1970s and then predicted widespread global warming to secure grant federal grant money in the 1990s. The donor offers $80,000 in undirected funds for the university. The other $80,000 sends the conservative professor on sabbatical to write his book. The book is quite successful (extremely successful by academic standards) selling thirty thousand copies in its first year of circulation. Eventually, it sells over 100,000 copies.
An alumnus wants to donate $80,000 to his alma mater in California. A conservative professor teaches First Amendment law there. His area of expertise is campus speech codes and freedom of religious expression and association. The donor offers $40,000 in undirected funds for the university. The other $40,000 is given to the professor as summer research stipend money. It allows the professor to write a series of reports on university policies in place in California that directly violate the First Amendment. The reports are covered in the media. This eventually results in policy changes after the ADF and FIRE become involved.
An Alumnus wants to donate $40,000 to his alma mater in Ohio. The university general fund gets $20,000. The other half is used to fund two prominent pro-life speakers on campus. After the university accepts the money, the speakers become the first and second anti-abortion speakers on campus since Roe v. Wade was decided.
Only a fool would give money to a secular university without any strings attached. That is tantamount to funding an assault on your own time-tested values using your own hard-earned money. Of course, only a foolish university would reject money because it could not control the marketplace of ideas. That is just inviting further weakness in an effort to maintain an illusion of dominance.
Now is the time to get inside enemy gates and begin to effect gradual change. The weakened enemy simply cannot survive without us. They need to realize this. We need to realize it, too.