Liberal marketing gurus here in Colorado are masters of Obamacare distraction. While customers struggle to apply through the still-broken health insurance exchange and consumers grapple with cancellation notices, these hipster ad designers are partying it up. Who cares about the insurance market meltdown? They've got keg stands and one-night stands!
The "Got Insurance?" campaign is the lame brainchild of two "progressive" outfits with dubious nonprofit status: ProgressNow and the Colorado Consumer Health Initiative. Their previous claim to fame: a "Thanks, Obamacare" social media movement to propagandize praise and gratitude for the federal mandate.
Modeled after the "Got Milk?" ads, the latest print and web promos pander to young people with pop-culture memes and entitlement-friendly appeals. The dumbed-down website address: doyougotinsurance.com. Last month, while federal and state Obamacare exchange sites 404'ed, the Colorado marketing buffoons LOL'ed. Their "Brosurance" ads featured frat boys with red solo cups guzzling beer, playing golf and celebrating government with a "Thanks, Obamacare!" smile.
ProgressNow's Alan Franklin boasted about his coverage. Media coverage, that is: "Within the first few weeks, 'Brosurance' has been featured by The Wall Street Journal, The Atlantic, CNN, MSNBC, Conan O'Brien, Bill Maher and Roll Call, as well as the front page of Buzzfeed and Jezebel, just to name a few. Just in the first 24 hours of the campaign's launch alone, #Brosurance was mentioned more than six million times on Twitter, and #GotInsurance more than 1.7 million times. Yes. The ads went viral." Priorities.
On Tuesday, the groups launched phase two of their Obamacare bread and circuses. Aimed at young women, the ads show party gals with shot glasses lined up on a ski; "Hey, Girl" gags involving a cutout of actor Ryan Gosling; and the Sandra Fluke-inspired promo featuring birth control-wielding "Susie" and her "hot to trot" date, Nate. The caption reads:
"Let's Get Physical. OMG, he's hot! Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can, too."
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