Additional terms of the settlement include:
-- eHarmony, Inc. will post photos of same-sex couples in the "Diversity" section of its website as successful relationships are created using the company's same-sex matching service. In addition, eHarmony, Inc. will include photos of same-sex couples, as well as individual same-sex users, in advertising materials used to promote its same-sex matching services;
-- eHarmony, Inc. will revise anti-discrimination statements placed on company websites, in company handbooks and other company publications to make plain that it does not discriminate on the basis of "sexual orientation";
-- the company has committed to advertising and public relations/ marketing dedicated to its same-sex matching service, and will retain a media consultant experienced in promoting the "fair, accurate and inclusive" representation of gay and lesbian people in the media to determine the most effective way of reaching the gay and lesbian communities.
I have enormous sympathy for eHarmony, whose attorney explained that they gave in to the unfair settlement because "litigation outcomes can be unpredictable." The recent mob response to the passage of Proposition 8, the traditional marriage measure in California, must have also weighed on eHarmony management's minds. But capitulation will only yield a worse, entirely predictable outcome: more shakedowns of private businesses that hold views deemed unacceptable by the Equality-at-All-Costs Brigade.
Perhaps heterosexual men and women should start filing lawsuits against gay dating websites and undermine their businesses. Coerced tolerance and diversity-by-fiat cut both ways.
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