Michael Prell

A strange thing happened on the way to get Kony: the media began attacking Kony’s attackers.

Those who believe in right and wrong, good and evil, and do not want innocent people around the world to get murdered, often find themselves being viciously attacked by the media as “conservatives.”

Here is the standard media playbook against conservatives: simple-minded, arrogant, rich, evangelical Christians who want to control the world with American military might.

Now, that same playbook of attacks is being used against the creators of the “KONY 2012” campaign; “the most viral video in history” with 100+ million views.

PLAYBOOK PAGE 1: CALL THEM STUPID & SIMPLE-MINDED

George Bush, Sarah Palin – move over – there’s a new target in town. The creators of KONY 2012 are being slammed as “stupid,” “simplistic,” narrators of a “bad guy script” which is “the ugly end result of the reduction of complex international issues to black-and-white morality tales.” Critics bemoan “the relentless dumbing down of our understanding of global conflicts so that everything ends up being squeezed into a straitjacket of Good and Evil” as they slam the KONY 2012 video as “Dangerous Ignorance” and “vastly oversimplified.”

PLAYBOOK PAGE 2: CALL THEM ARROGANT

In “The Arrogance of ‘Kony 2012,’” The Atlantic called it “insulting and arrogant” to paint Kony’s victims as “so helpless that they must wait around to be saved by a bunch of American college students with stickers.” “Why is it” asks another media outlet, “that everyone in the western world seems to think that they can solve all of Africa's problems in a western way?” “At its heart,” continues another, “is an arrogant, almost neocolonial sentiment.”

PLAYBOOK PAGE 3: ACCUSE THEM OF BEING RICH WHITE GUYS

From Wall Street “fat cats” to rich oil barons to “Vulture Capitalists” like Mitt Romney; if you’re a Rich White Guy (RWG), you are a target-rich environment for left-wing demagogues. Witness the “Left-on-Left” assault from the Salon.com story “There’s money in the white savior complex” which snidely notes that “painting Africans as helpless victims remains popular, profitable.” After KONY 2012 was repeatedly slammed for raising millions of dollars, the filmmakers were forced to release their detailed financial statements (much like their fellow Rich White Guys: the Republican candidates, earlier this year).

PLAYBOOK PAGE 4: ACCUSE THEM OF BEING ANTI-GAY FUNDAMENTALIST CHRISTIANS


Michael Prell

Michael Prell is a writer and strategist with the Tea Party Patriots and the author of the book Underdogma: How America’s Enemies Use our Love for the Underdog to Trash American Power www.under-dogma.com