Michael McBride

Vietnam forever changed the relationship between the military and the Mainstream Media. I think that the case can be made to some degree that the real issue is between various administrations, their Pentagon inhabitants, and the media…not between the media and the troops on the ground. But what happens in this food fight is that the cafeteria fare almost always ends up on the faces, and uniforms of the troops. (good references here…A Bright and Shining Lie, Dereliction of Duty, Once Upon a Distant War, The Best and the Brightest, The Pentagon Papers) And all the troops I know are pretty unforgiving when their uniform is stained by someone else’s careless behavior, or their reputation is smeared through careless and biased reporting. (Hugh Hewitt’s interview with LtGen Mattis makes the case here.)

This fissure, first noticed after ApBac in Vietnam, and widened irreparably by Walter Cronkite’s 1968 Tet reporting, has only festered since. The military has done its part…successful campaigns in Panama, Grenada, Desert Storm and the current war in Iraq. There have been setbacks, Iranian Hostage Rescue, Beirut (driven by political constraints of the day, see The Root by Eric Hammel ), the USS Cole, but-by-and large, the military has more than upheld its contract with the citizens of this country by responding superbly when tasked by the nation Command Authority.

Their reward?...continuous deriding and minimalization of their accomplishments by the MSM corps. The badgering of generals, the callous showing of soldiers and Marines dying at the hands of snipers, the blatant disregard for other metrics of success other than US casualty counts, only reinforces the utter disrespect and disdain that the MSM has for the military, and by extension…the troops in the field.

As a result of the MSM messaging, our field generals, and our troops are being portrayed as failing. I think this is an incorrect representation of what is happening…we are really losing the information war, and as with Vietnam, if we don’t adjust fire soon, we may lose the war in Iraq…a vital battle in the Global War on Terror.

Part of the problem is that the military doesn’t get that trying to deal with the MSM as partners will not work. Even the new Insurgency Field Manual (3-24) still expects the military forces to deal with the MSM as responsible parties…


Michael McBride

Michael E. McBride retired as a Major from the Marine Corps and blogs at http://www.mysandmen.blogspot.com.

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