Matt Towery

Coming up with $20 million dollars in 1990 wasn't likely easy, and matching that same sort of ad buy in 2013-14 would cost more and require more work. But for all the industry money wasted on silly messages that never have a meaning to the average public, such as the absurd "I'm an Energy Voter," surely there is money out there to air real live messages that have a lasting punch.

Just for fun, here are, off the top of my head, a couple (insert your own video footage, I'll just provide the voiceover):

On Obamacare/Class Warfare: "He says he cares about the struggling middle class, but when millions tried to sign up for his mandatory healthcare program or face fines through the IRS, his computer system failed, his phone lines didn't work and few who wanted to could enroll. All the while, President Obama and the Democratic Congress ignored Republican pleas to delay the mandate on working Americans. ... While Obama exempted big corporations, handing them a free pass. ... Call your Congressman and U.S. Senator and tell them to join Republicans in telling President Obama to stop singling out working Americans and end the individual healthcare mandate."

Or how about this little daddy?

On Hypocrisy: "President Obama promised transparency, but when asked why our ambassador and others were left to die at the hands of terrorists in Benghazi, Barack Obama and Democratic leaders blamed it all on a tragic reaction to a YouTube video. When asked why the IRS targeted conservative groups during his reelection Obama and Democrats blamed it on a handful of 'rogue IRS agents in Cincinnati, Ohio.' When asked how many enrolled in a botched online healthcare effort allegedly created to assist millions, the President simply muttered 'thousands.' YouTube videos? Rogue Agents in Cincinnati? 'Thousands'? Now that's transparency you can't believe in."

I'm sure those great D.C. consultants out there could do better, but you catch my drift. As for those who want to save the GOP, they better. Because press conferences and Facebook postings just aren't cutting it.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery