Matt Towery

Until Republicans get rid of the inherent haughtiness of their operations, nothing will change. I've always described the GOP Establishment as a bunch who will hold a fundraiser, say, with an incumbent Republican president (don't hold your breath for that again anytime soon) or a nominee, or a governor's inauguration -- you name it -- with one unmentioned thing in mind: themselves. They inevitably make the event like one of those toys with endless boxes within boxes, each smaller than the one before it. That's how they do their big "fundraisers." There's the massive box, holding the masses -- where from the distance of a football field one might catch a fleeting glimpse or hear a bit of a speech or event.

From there on, the boxes get smaller and smaller -- and more elaborate. One huge amount gets you into a private reception; the next more expensive one warrants a 10 second photograph with the political star; then there's the price-busting one that gets you a 30 person private audience -- in which every dupe there fails to note that the leader of the free world or the top person in their state listens, speaks, leaves and likely forgets the whole thing five minutes later.

Oh, and then there is that last box. It's reserved for the same snooty creatures who have run everything in their subdivision of the GOP forever. They often are there because they helped take everyone else's money! But regardless, they are there, in the most private of rooms with the highest of public leaders, just hanging out. They are a small, cozy group -- the elite of the elite. Sort of like today's Republican Party -- a small, cozy group.

If I have to read one more story about some Republican official's great golf handicap or how much they all enjoy the private company of one another, I think I'll be sick.

Republicans need to retool their image and their mindset. Just shed all the king's trappings and some of the king's men. Keep the hardworking and in-touch ones, bring in fresh faces, understand the mindset of the next generation, but more than anything articulate what they stand for and, damn it, stand for it.

A little fire in the belly and purpose for being elected and holding office in the first place could at least start to get the GOP turned around before it really is too late.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery