Matt Towery

But the media that reports on this stuff are neither as humorous nor as evenhanded. They proved that the day after the debate, when major news sites began making a huge issue out of Romney's description of how he sought to put more women into government after he was elected as governor in Massachusetts. He said that when he requested help in finding more qualified women, groups brought "whole binders" full of women ... oh, how horrible. Suddenly, the media had their next gaffe, and within hours Big Bird was pictured on the Web holding -- oh, yes -- a binder that said "women" on front of it.

Editorials popped up saying Romney had destroyed the advantage he was gaining among female voters. One news service listed the campaign's major "oops" moments as: Clint Eastwood's speech at the GOP convention, Romney's Big Bird reference and Romney's "binder" comment. Wow, all Republican/Romney gaffes -- none by Obama or the Democrats.

Let's be honest. Romney became Gov. Romney when binders were still being used to hold generated lists and other documents. And he filled his administration with bright and capable individuals, both male and female. Those who know his staff then and inner circle now are well aware of this fact.

But suddenly his two "debate" gaffes are merged into an alleged war on children and Big Bird, as well as an attack on women in the workplace. And this is how real media bias works -- not in your face, but building on one little comment linked to the next one.

So, here's a homework assignment for the media. President Obama used a term most of us have rarely heard used in a newscast or in a presidential debate, but which might be viewed as pretty racy in other venues. What was it, and why no mention of it by those who jump on words or phrases? He didn't mean it to be crude or offensive, but the media could have had a field day with it. I guess we will have to wait for "Saturday Night Live" to take it on.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery