Matt Towery

But if Obama supporters want some good news, I have it for them. Romney has allowed himself to be painted as a rich, out-of-touch moderate. The GOP conservatives know that he has totally blown off their more trusted leaders. In fact, one candidate who has been forced to return money designated for the general election sent those funds back to contributors with a suggestion that they might give the donation back to the GOP ... or just keep it. Do you blame them? This campaign has treated conservative journalists, elected officials -- I mean everyone -- like they are dirt.

Can Romney turn this around? The answer is yes. But the man has to create a real message and a real image. Boston-gone-blue-jeans is not working. Ronald Reagan could get away with the Western look because he had a real ranch and a real horse. But you did not see President Reagan wearing faux "everyman" clothes on the campaign trail. He looked presidential, while at the same time seeming approachable.

The Romney campaign has every event so roped off, timed to the second and built for wealthy donors that it reeks of GOP Titanics of the past. And, after canning the debate coach who clearly saved his political life in Florida, I shudder to imagine the massacre he might be in for in October when he debates President Obama.

I know, the Romney staff will hate me for this. But if they think about it, they should use these and many similar columns to put it to their boss -- you have to let us get this thing fixed now or we are going down in a year when no Republican nominee should lose.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery