Matt Towery

Gingrich should not create false hopes in New Hampshire, but rather pull a Rick Santorum. He should take advantage of his logistical advantage and invade South Carolina with volunteers from his neighboring Georgia (he must be a Georgian again, since his current alleged home state won't even let him on its primary ballot). He should board a bus and visit as many of the state's 46 counties as possible. What little ad money he has should go to warn South Carolina voters that he will be attacked -- and to counterattack.

Why should Perry not play ball in South Carolina? He has more money than Gingrich or Santorum. It makes no sense to abandon his effort.

And it really makes no sense to let Iowa determine much of anything. It's a great state, and that's exactly why its results should not be overweighted in value. Unemployment is low, and among Republican caucus participants, annual income is much higher than the national average. And, for the better I believe, it is a small state. The entire caucus vote would not equal one major election in Florida's largest counties, and that's if turnout were low due to a tropical depression.

No, the more representative states of our nation as a whole, particularly after the last four years, are states like South Carolina and Florida. They have been hammered by the economy and feel the sting of new regulations coming out of the current administration.

One thing to be sure of, if Romney wins South Carolina, he will win Florida and the entire nomination. If Gingrich or Santorum upsets Romney there, they will have sufficient time to raise money and momentum to attempt to take Florida.

With these new crazy dates for the early contests, it really is all about who wins South Carolina. And if there is still a contest, Florida basically decides the nomination. We will see which campaign's strategy moves their candidate into "the sunshine" of ultimate victory.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery