Matt Towery

Like the heads of so many businesses, I hope that our new U.S. president can somehow turn around this economic disaster we are facing. But because of the policies he is advancing -- taxes for families earning $250,000 a year (that's families, not individuals), potential health care mandates, and who knows what else, I, like CEOs of most small-to-medium sized businesses, must take preemptive measures.

Unlike most media companies, we are avoiding laying off employees. But we are having to cut their pay and benefits. After all, we will all be making less.

Many of my employees and contract workers supported Sen. Obama. I admired the fact that they wanted change. And I do believe that perhaps, in the end, his "spread the wealth" plan might just give folks enough extra cash to get them shopping and spending again.

The problem is that smaller businesses are not only suffering from getting paid late or not at all on what's owed us; many of them must also prepare in advance for the consequences of the likely Democratic tax plan.

What many don't realize is that most "bosses" of smaller companies aren't eating caviar and sipping champagne in the first place. And if they did in the past, it was probably due to increases in their own personal wealth related to the general increase in financial security that many Americans enjoyed in the latter part of the Clinton years and again in the first few years after the Bush tax cut.

Take the man and woman who founded a small- or medium-sized private business, and may have spent 18 hours a day to keep it afloat. These folks know they will be taking a bath in the coming years, thanks to a weakened economy, but also to the new concept of taxation that the Democrats clearly support. As a result, there's little room left to share the pain.

From my own viewpoint, I'd rather cut folks' salaries and benefits, as most of my contemporaries are being forced, at minimum, to do, than lay off people and add them to a growing massive heap of unemployed Americans. I recognize that many employees of smaller businesses bought houses that they really couldn't afford, partied on weekends at nice clubs and restaurants, bought cars that were nicer than they ever thought they could have, and charged a "better life" on credit cards they should not have used.

Most of us who employ people don't want to contribute to anyone being homeless or without a job, so when we ask folks to think about that vacation they took, or the party they threw, or whether everyone in the family is working a paying job -- well, I think we are trying to get them to realize that a 20 or 30 percent cut in pay or benefits might be tough, but it's better than no job at all.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery