Matt Towery

I would like to meet the genius who decided to hold the first Democratic presidential debate in South Carolina. First and foremost, and as I continue to point out, Florida is determined to leapfrog to seven days after the New Hampshire primary. So if the first Democratic debate is geared to win over South Carolinians, it could be a misguided waste for the candidates.

Our InsiderAdvantage survey for South Carolina shows exactly what we expected. The South Carolina Democratic primary will likely go to Barack Obama. South Carolina has, in its Democratic voting base, one of the highest percentages of African-Americans in the nation. As a result, candidates need to aim their messages for America's launching pad, which will inevitably be the Florida primary, followed immediately by "Super Tuesday."

I can't for the life of me understand why the TV networks continue to poll the race for Democratic and Republican nominations on a national level. That isn't the way it works. That approach had all of us believing Howard Dean was on his way to the White House in the 2004 race.

So what do the Democrats and Republicans need to do in order to help themselves with a primary season that will be frontloaded in early '08?

First the Democrats.

If you wondered why Bill Clinton was predicting that Al Gore would get into the presidential race, here is your answer -- Hillary and Bill Clinton want Gore to run. In every survey we have taken in the states with early primaries, with the exception of South Carolina, Senator Clinton is leading, but sometimes by precarious margins. When we add Al Gore to the mix, she still leads, and the distance between her and the other candidates widens. Clinton needs as many well-known men as possible in the race.

Of course, there is another issue for Clinton that is critical. She is pulling less than 50 percent of the female vote in virtually every state. Like Elizabeth Dole when she ventured into presidential waters in 2000, Clinton seems to be afraid to play to her natural card, her gender. She needs to say, "I will be the first woman president." Elizabeth Dole waited too late to do that, and it cost her a genuine chance in the race. Our surveys show that when Clinton is above 40 percent with female Democrats, she leads the field significantly.

For Obama, he must more vigorously reach out to black voters. In too many states, Obama is splitting the black vote; carrying it, but by a slim margin over second-place Clinton. If Clinton continues to hold on to women and a fair share of blacks, this nomination will be decided quickly and decisively in her favor.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery