Matt Towery

I'm known to write occasionally that the rest of America doesn't understand the South. Now comes some clear and convincing evidence.

 As fate would have it, InsiderAdvantage, the company that I lead, just this week purchased the long-established Washington, D.C.-based Southern Political Report. Hastings Wyman, a widely respected political reporter in Washington, will continue to edit the publication.

 But as Hurricane Katrina approached, we were in the last stages of creating a daily web-based version of the report. Immediately, we called on all the resources of the Southern Political Report, including its vast network of contacts, many of whom live in Katrina's path.

 As early as Monday afternoon, we realized the storm was far more devastating than was being reported by the TV news networks. For starters, our sources said New Orleans would start to flood by daybreak Tuesday. They also explained how entire foundations of the Southern economy had been erased, such as the burgeoning casino resorts along the Mississippi coast.

 By late Tuesday night, we had been told off the record that the death toll of about 80 being announced would possibly swell into the thousands.

 So why on Tuesday night was network television airing shows like "Tommy Lee Goes to College," instead of providing wall-to-wall live coverage of this historic, catastrophic event? Where were the rock stars announcing soon-to-come mega-concerts to raise quick cash for the stricken region? And why in the world was the stock market rising both on Monday and Wednesday?

 I'll tell you why. It's because the know-it-alls in New York and Washington don't have a clue about the American South. They don't comprehend its political might and economic muscle, and thus the ultimately crippling impact Katrina is going to have on them, too. It's that simple.

 This isn't to knock the courageous and resourceful print and broadcast reporters on the scene or the media venues that have devoted practically all their column space or airtime to this cataclysmic event. 

 I'm aiming higher with my complaint -- at the top-level program directors and network executives who think that earthquakes in California and attacks on New York warrant the full attention of the world, but life-threatening emergencies in the swamps and "backwoods" of the South don't.

 Well guess what? They matter now.

 Let the word get out: While everyone in the storm's path is grateful for the efforts of so many across the nation, it's also clear that the disconnect between the top corporate and media leaders in America and the people of the South is far more serious than even I had imagined.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery