Matt Towery

 There are plenty of writers who have already done an excellent job of dissecting Moore's work. They've pointed out various inconsistencies and misleading edits. That's all well and good, but Republicans should realize that this loud and somewhat obnoxious fellow has met with huge success in his movie's first weekend of release.

 It would be dangerous for Bush supporters to underestimate the power of pop culture to influence politics. Bill Clinton captured the hearts of many young or independent voters by simply playing the saxophone on TV. And believe me, Moore's message has none of Clinton's subtlety. It is a Scud missile lobbed in the lazy days of summer, designed to move voters, truth or correctness be damned.

 If the Republicans think they can counter Moore with their usual conservative talking heads, they are wrong. Moore has taken to the hip streets, not the cozy world of talk television. Even the cotton-candy-conservative blonde bombshells of the Beltway can't match the clever approach of this assassin with a camera.

 It would be wise for the Bush team to start putting together their own creative and youthful response to Moore's popular message. Too often, conservatives react to this type of outside-the-box approach to politics by either pooh-poohing it or sending aged messengers to criticize the effort. Then they look like the old geezers who denounced Elvis or wanted to burn Beatles albums.

 This race is truly freaky. Those devoted to the two candidates are dwindling, and one-sided Hollywood types are occupying center stage. Hang on, America, this may become the most bizarre election in history.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery