Matt Towery

 The 2004 Major League Baseball season starts this week with the knowledge that a bare minimum of 5 percent of players were caught last season using performance-enhancing drugs. The overall issue of banning steroid use was elevated when President George W. Bush made it a part of his State of the Union address to Congress earlier this year. Congressional hearings followed. In March, InsiderAdvantage asked voters how they felt about possible congressional action.
Poll respondents were asked, "Do you support or oppose congressional action to curb the use of steroids by professional athletes?"

 The responses:
 Support     54 percent
 Oppose     33 percent
 Don't know/ No opinion   13 percent

 The poll was conducted March 18-19 among 500 Americans. It has a margin of error of plus or minus 4 percent.

 There was majority support for legislation among those who identified themselves as Republicans, Democrats and Independents. But the lack of overwhelming support for new laws suggests that although they might be welcomed if passed, steroids-in-sports regulations likely won't be an issue that candidates can use to gain a significant advantage in races for either Congress or the White House.

 Far more significant may be the public policy aspects of any steroid laws, or even the mere consideration of them. And that brings us back to baseball.

 While other major American sports have stricter rules against and punishments for drug use, including minor league baseball, Major League Baseball still tiptoes around the issue. Many argue that the stumbling block is the most powerful players union in the history of professional sports. Barring voluntary action by the union -- or congressional action -- no changes can be made to the current regulations on steroids and similar drugs until the players-owners basic agreement expires in 2006.

 Normally, the public and media pressure would be loud over the issue until after the season gets past its opening days and the news cycle passes on to other interests. But over the next two or three years, the San Francisco Giants' Barry Bonds will be chasing Hank Aaron's all-time career home run record. Every time he steps up to home plate, two questions -- one of them perhaps unfair to Bonds -- will be unavoidable: 1)Will he hit another home run, and 2)Is he on steroids?

 This will keep the issue front and center in the sports world, which could force the players union to agree to significant suspensions for substance abuse. The union probably will demand other, unrelated concessions in return, but that's another matter.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery