Matt Towery

A few weeks ago, I wrote about the increasing risk that President Bush could tumble in the polls and actually lose the election this fall. That column was meant to be an early wake-up call to a White House that seems slow to notice how quickly it has been sinking. An unusually high number of readers let me know of their similar concerns. I found that reassuring, as over the years I have learned that we often don't want to hear about potential failure until it's too late.

Since that column, Bush's poll ratings have further plunged, and Democrats sense that victory may be within their grasp. But here's another wake-up warning -- to John Kerry and company. A few right moves by the White House and a few wrong ones by Kerry and the Democrats could by this fall turn the current polls showing Kerry ahead into a bittersweet, distant memory.

For Bush, what are the "right moves"? Most critically, the president and his crew must stop talking endlessly about Iraq and the war on terrorism. Yes, both issues are of paramount importance -- but just deal with them, without the constant chest-thumping. An endlessly repeating pattern of self-congratulation about security initiatives is bad enough. But constantly responding to the Democrats' attacks about the Iraq war is simply falling into their trap. It was poor political strategy for the president to travel to South Carolina on the heels of the Democratic primary, only to focus on port security, even as many South Carolinians who voted for him in 2000 have lost their textile jobs since then. Sure security is important; it's just not what is on the voters' minds.

The White House should scrap its domestic agenda -- so filled with over-spending and inside-the-Beltway games -- and instead adopt immediately a program to restore American jobs to Americans. That doesn't have to mean a trade war, but it could mean real incentives for corporations to keep jobs stateside. As a complement to such a move, the White House also should think about rescinding its proposed cuts to the Small Business Administration, where many of the entrepreneurs who keep the economy growing get their start in business. If they hop to it, the White House can salvage the issue.

Potential wrong moves by Kerry's campaign are many. There's geography, for one thing. Don't be fooled by Kerry's solid Democratic primary performances in Tennessee and Virginia. In the South there is a perception that he is a somewhat effete Northerner with a genuine resistance to dealing with anything Southern. Adding John Edwards or Florida's Bob Graham to the ticket might help. But Kerry must do more than that if he is to attract critical independent voters from a region so crucial to his electoral fortunes.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery