Matt Towery

The road to the White House becomes an eight-lane interstate when it reaches the state of Florida. Following the 2000 election controversy, the state has emerged as the most storied microcosm of America, and the crown jewel of presidential electoral politics.

The latest InsiderAdvantage poll, conducted just last week, shows that while President George W. Bush earns an overwhelming approval rating of 64 percent in the Sunshine State, his brother, Florida Gov. Jeb Bush, gets the thumbs up from 55 percent of Floridians. The poll has a margin of error of 4 percent.

The president's strong rating is no real surprise, especially considering the recent glimmers of hope for widespread economic improvement. More interesting is the popularity of brother Jeb, who -- like many governors throughout the nation -- continues to have to deal with the fallout of a sour economy not of his or his brother's making. To Jeb's credit, he is getting recognition among his state's voters for building a bona fide foundation for economic growth. That's no easy task in such a politically explosive state.

Like other states, Florida has been hit hard by declining state revenues. Even as Gov. Bush moved swiftly to head off a state financial crisis -- making necessary budget adjustments in the wake of 9-11 -- he also kept a weather eye on a parallel necessity: new economic growth. This is noteworthy because many public officials in similar circumstances have chosen to rely almost exclusively on cutting services and raising taxes.

While that approach is often unavoidable, Gov. Bush's approach has been far more sophisticated. Bush, who understands the value of his state's proximity to Central and South America, has fixed his gaze southward to trigger economic development. He recently attended the signing in Miami of an historic trade agreement between Chile and the United States. The pact is a doubly smart move for Florida, since the state is Chile's leading U.S. trade partner.

In large part thanks to Bush's initiatives, Florida in April continued to lead all other states in job creation. Plus, Florida's unemployment rate has been lower than the national average since March 2002. This is no small feat for a state that derives much of its economic might from the same tourism industry that was nearly destroyed after the Attack on America.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery