Matt Towery

Imagine that -- Dick Gephardt, the moderate in a field of Democrats! But in this year's field of mostly liberal candidates, that's exactly where he stands -- or can, if he plays his cards wisely. The same can't be said for Kerry and Dean. Along with frontrunner Lieberman, they will have to spill much blood and bucks to win their New England neighborhood squabble in New Hampshire. Lieberman will be the moderate there, and he'll need to fare well to make it in good standing to the round of multiple-state primaries that come later.

Now comes the tricky part. Is it really wise for John Edwards -- the man with the Clintonesque southern appeal -- to risk early humiliation in Iowa and New Hampshire? Wouldn't he be better off putting all his cash and effort into winning South Carolina, his native state and the neighboring state to his current home of North Carolina? Sure, we're hearing that Edwards is developing strong grassroots in Iowa. But it seems more likely that this unknown alleged "golden boy" could use his connections to trial attorneys, unions and Southern politicians more effectively were he not to exhaust his organization in early contests that might have less to do with who ultimately wins the nomination.

Florida's Graham has an even bigger decision to make. Florida is not considered a traditional Southern state. That means South Carolina could prove as big a drain on his resources as New Hampshire or Iowa. With Republican Congressman Mark Foley already raising millions for Graham's Senate seat in Florida, it looks like Graham may be committed to the presidential contest. So why shouldn't he concentrate on potentially friendlier states that will vote all on the same day? He could then follow with a massive "favorite son" campaign in the Sunshine State.

The early primaries could be a waste for Graham and Edwards. Especially since the media seems to be marginalizing the importance of Iowa and New Hampshire while hinting that South Carolina will be the first true test. And considering what happened in the 2000 Bush-Gore race, Florida is now the prized possession in electoral politics. One of these candidates might take such a strategy and ride it to an upset nomination.

Strategy aside, all Democrats must be daunted by the task ahead. Our latest survey shows President Bush with a 67 percent approval rating. If the economy gains even a little traction, the Democratic primaries could turn out to be little more than entertainment for political junkies. The rest of America may not care.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery