Matt Mackowiak

Two Texans may be vying for the Republican presidential nomination in 2016: Sen. Ted Cruz and Governor Rick Perry.

Cruz overwhelmingly won the Texas GOP 2016 convention straw poll, confirming his position as the conservative grassroots candidate. He fires up crowds unlike any other politician today, and the power of motivating voters and volunteers should not be underestimated.

But will he run in 2016? The signs point to yes.

One of his staffers left his office to start a committee to draft him into running. He has visited the early states and spent many weekends during his first 18 months in office raising money for important GOP state and county party organizations. He regularly wins straw polls and is a top fundraising draw across the country.

There is very little downside to Cruz running in 2016. He doesn't face reelection in Texas until 2018. It is clear he is unlikely to work his way up in the U.S. Senate. The longer he stays there, the more he becomes a creature of Washington.

While Cruz's star is rising nationally, the outgoing Perry has been working to rehabilitate his image, by reintroducing himself, demonstrating that he is better prepared to run for President than he was in 2012, and aggressively promoting red state policies in comparison to those in blue states.

Last time he hastily jumped in, unprepared, immediately after serious back surgery. Now, he is building up, and the most powerful advantage he will have is low expectations. The media loves a comeback.

Perry was vetted last time, so old news will be stale. Yes, he will have to acquit himself very well during the presidential debates, but there will be fewer than last time, they will be more controlled, and he will be better prepared.

So can Cruz or Perry win the Republican nomination in 2016?

For Cruz, he will have to vanquish conservative challenger Sen. Rand Paul (R-KY). Sen. Paul has overlapping support with Cruz, and if they both run, they will weaken each other. Sen. Paul is up for reelection in 2016, and so far, has been unable to pass legislation at the state level that would allow him to simultaneously seek both offices, as Vice President Joe Biden did in 2008.

Cruz would need to win several early states to unite the conservative movement behind him. The Republican establishment is scared to death of Cruz as the nominee, because he does not cater to them, he puts conservative principles first, and they believe he is unelectable in a general election.

There is no question that Cruz can win Iowa. He can also win South Carolina. If he wins those two states, he will be one of the two final candidates.

He will need to demonstrate not just that he opposes the Obama agenda, but that he has a positive platform of his own for the future of the country. He will need to somehow assuage concerns about his electability. His ability to withstand attacks may be the most important factor, should he run.

Perry also has a path, although it is narrower.

Generally, conservative elites prefer Governors to Senators, and Perry's executive record of accomplishment is significant.

The space that Perry occupies in the 2016 field is as the electable conservative. To be able to make that argument, he will need to first survive Iowa.

How many tickets are there out of Iowa? Three, maybe four.

Should he survive Iowa, he can win South Carolina too - which would be a must win for him.

Perry could be a finalist for the nomination, and the Republican establishment may eventually rally around him as the kind of candidate that could stop Cruz or Paul from being the nominee.

Keep your eyes on Ted Cruz and Rick Perry. They have as good a chance as anyone of being the Republican nominee for President in 2016.

Matt Mackowiak

Matt Mackowiak is a Washington, DC and Austin, TX based political and communications consultant and the founder and President of Potomac Strategy Group, LLC, providing political consulting, media relations and crisis communications assistance to campaigns, companies, groups and individuals. Since he arrived in Washington, DC, he has served in senior roles for two U.S. Senators, a Governor, in the executive branch, in winning political campaigns, and in the private sector. Over his career Matt has developed deep relationships with national, state and local media and political figures.

Most recently Matt worked with PSG client Gov. Sean Parnell (R-AK) as a senior communications adviser, providing counsel on strategy, speechwriting and media relations during the 2011 legislative session in Juneau.

In 2010 Matt served as Campaign Manager for Bill Flores, the Republican nominee in Texas’ 17th Congressional District. After winning a 5-way primary, Flores defeated 10-term incumbent Rep. Chet Edwards (D-TX) by 25% in November, the largest margin of victory for a GOP challenger in 2010.

In addition to offering counsel to individuals and corporations, Matt provides political analysis for the Fox News Channel, MSNBC, ABC News, CBS News, BBC News, and radio stations throughout the country. Matt’s on-therecord political analysis has appeared in Politico, the Washington Times, the Los Angeles Times, Bloomberg News, The Hill, Congressional Quarterly, the Washington Examiner, the Dallas Morning News, the Houston Chronicle, and on He is a syndicated columnist and has had opinion columns published in the New York Post, New York Daily News,, Chicago Tribune, Philadelphia Inquirer, Politico, Roll Call, Austin American-Statesman, Pittsburgh Post-Gazette, Des Moines Register, National Review online, Congressional Quarterly and on the popular blog sites The Daily Beast and The Huffington Post. Matt has lectured and given speeches at the University of Illinois, the University of Texas, Texas Christian University, Georgetown University, Catholic University, the University of Denver, American University and the University of North Texas.

From 2005-2009 Matt served as Press Secretary to U.S. Senator Kay Bailey Hutchison (RTX), the fourth ranking member of the Republican Leadership, and three-term former U.S. Senator Conrad Burns (R-MT). Earlier in his career he was a political appointee at the U.S. Department of Homeland Security for Under Secretary Asa Hutchinson and Assistant Secretary Stewart Verdery, managed the second largest county in Iowa on the Bush-Cheney re-election campaign, counseled corporate clients at international PR firm Burson-Marsteller, and performed White House Presidential and Vice Presidential advance nationwide.

Matt is a Director of the Center for Public Policy and Political Studies at Austin Community College, and is a sustaining member of MaverickPAC. He serves as a member of the Board of Advisors for the non-profit Luke’s Wings and enjoys helping Becky’s Fund and USA CARES.

A native of Austin, Texas, Matt graduated with a B.S. in Communications Studies (Political Communication track) from the University of Texas in 2003. Aside from his professional work, he owns and manages the popular blog site, which the Washingtonian has called “one of the best political blogs.” In his free time, Matt enjoys sports, live music, reading biographies, and is an avid supporter of the Pittsburgh Steelers, the Pittsburgh Penguins and the University of Texas.