Still, same-sex marriage is a contradiction in terms. It's a bizarre bastardization of legitimate marriage. It both mocks and undermines the genuine article. Marriage is a fundamental building block to any healthy society. If you introduce counterfeit money into commerce, the dollar is devalued. If you introduce counterfeit marriage into society, true marriage is devalued and society is harmed. Yet McDonald's has now thrown its full weight, brand name and presently tarnished reputation behind the push for "gay marriage" in all 50 states.
If you take time to write McDonald's and inquire as to why the company has betrayed a majority percentage of its customers, you'll get a condescending, cutesy and self-aggrandizing form letter that takes about 350 words to say absolutely nothing. It's built upon euphemistic talking points, spoon-fed by homosexual activist pressure groups such as the NGLCC and the anti-Christian "Human Rights Campaign". It goes a little like this: "At McDonald's we respect and value everyone … blah, blah, blah … Diversity … blah, blah … Inclusion … yada, yada … We have a long and proud history of leadership … blah, blah, (gag!)" You know the drill.
However, when McDonald's steps up to the mic to address the media, a veritable rainbow of true colors is revealed. While referring to customers with traditional family values, spokesman Bill Whitman regurgitated this little McNugget to the Washington Post: "Hatred has no place in our culture." Nice job, Bill. I'm sure the hundreds of millions of customers you've just smacked down with this little insult are itchin' for a Happy Meal now.
Get it? If you happen to support the historical definition of marriage – which is, and has always been male-female – then you're a drooling, inbred hatemonger. This kind of rhetoric is right out of the left's PC handbook. It's an intellectually bankrupt copout intended to avoid legitimate debate. When you're getting your tail whipped, you lob personal attacks.
So, truth is McDonald's definition of "diversity" doesn't really mean diversity after all. The company has wholeheartedly bought into that euphemistic notion of "diversity" pushed by liberal elites – a paradoxical model for "inclusion" that only swings one way. So when you hear McDonald's talk about "diversity," what they're really feeding you is warmed-over, anti-Christian bigotry in a cheap, thin wrapper.
Diversity is as diversity does, and McDonald's brand of diversity has them in a real pickle. I suspect if the king of burgers were alive today, McDonald's founder Ray Kroc would be some kind of flame-broilin' ticked-off.
Matt Barber is founder and editor-in chief of BarbWire.com. He is an author, columnist, cultural analyst and an attorney concentrating in constitutional law. Having retired as an undefeated heavyweight professional boxer, Matt has taken his fight from the ring to the culture war. (Follow Matt on Twitter: @jmattbarber).