I'm always mystified when allegedly intelligent, bottom-line-obsessed corporate types abandon the fiscally secure milieu of political neutrality and take sides, officially, on deeply polarizing, socio-cultural issues of the day.
That's exactly what the formerly family-friendly McDonald's Corporation recently did. In an apparent effort to pierce the hyper-demanding good graces of the radical homosexual lobby, these clowns (pun intended) have thrown the vast majority of potential Mickey D's customers, worldwide, under the bus. Because of this colossal corporate blunder, the hamburger giant is now facing an embarrassing and ever-growing international boycott.
McDonald's self-inflicted woes started back in March, when the company paid $20,000 to have Richard Ellis, McDonald's "out and proud" homosexual vice president of communications, placed on the board of the innocuously tagged "National Gay and Lesbian Chamber of Commerce." NGLCC is an extremist, "gay" activist organization that lobbies for leftist causes, such as "gay marriage," and pushes for other policies that would grant special privileges to certain individuals who define themselves based upon unhealthy, traditionally immoral and changeable sexual behaviors.
Unfortunately, the radical San Francisco-style policies both the NGLCC and McDonald's advocate run directly counter to the best interests of the vast majority of Americans outside California's "Sodom on the Bay." For example, under communist-tested, McDonald's-approved "hate speech" legislation, such as the so-called Employment Non-Discrimination Act, Christians and other business owners with traditional values would be forced – under penalty of law – to abandon sincerely held religious beliefs and adopt McDonald's own secular-humanist, moral-relativist view of right and wrong. In many cases, business owners would be persecuted, even if the business in question were expressly faith-based. This pits the government directly against the free exercise of religion and, for that reason, is unconstitutional on its face.
But perhaps most damaging is that McDonald's is now publicly supporting counterfeit "same-sex marriage," despite the fact that, according to a March 2007 CBS/New York Times poll, only 28 percent of Americans believe same-sex pairs should be allowed legally to marry. As far as bad business decisions go, this one's a real whopper (sorry for the mixed metaphor). This has, no doubt, made shareholders grimace … (OK, I'll stop).
Matt Barber is founder and editor-in chief of BarbWire.com. He is an author, columnist, cultural analyst and an attorney concentrating in constitutional law. Having retired as an undefeated heavyweight professional boxer, Matt has taken his fight from the ring to the culture war. (Follow Matt on Twitter: @jmattbarber).
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