Java giant Starbucks finds itself entangled in yet another brewing controversy over its “The Way I See It” campaign. Starbucks has a history of placing liberal, pro-homosexual and anti-God statements submitted by customers, celebrities and other public figures on the side of its coffee cups for customers to contemplate while they wash down a muffin with a Frappe-Mocha-whatever.
Although the company has every right to do what it wants with its cups, one questions whether it makes good business sense to intentionally alienate a large percentage of the coffee drinking public with these inflammatory political musings. Many customers with traditional values find it quite offensive. Although the company has used some religion oriented statements in the past – such as one by Purpose Driven Life author Rick Warren – the preponderance of politically and spiritually themed quotes that make the “cup cut” seem to represent a hard-left ideology.
I know… it’s difficult to believe that a company headquartered in Seattle, Washington, would labor under such a leftist bent, but sadly, such is the case. Again, that’s the company’s prerogative. But come on guys. How about some open mindedness – a little balance?
Concerned Women for America (CWA) pulled the lid off Starbucks leftist corporate ideology a couple of years ago and stirred up controversy by pointing out that Starbucks had sponsored multiple “gay pride” events and had given monetary support to ultra-liberal abortion provider Planned Parenthood. For a while, the company seemed to back off a bit with the liberal activism, but they now appear to be warming things up again.
Here are just a few of the “The Way I See It” statements in controversy:
The Way I See It # 347 – “Why in moments of crisis do we ask God for strength and help? As cognitive beings, why would we ask something that may well be a figment of our imaginations for guidance? Why not search inside ourselves for the power to overcome? After all, we are strong enough to cause most of the catastrophes we need to endure.” – Bill Schell, Starbucks customer from London, Ontario, Canada
Matt Barber is founder and editor-in chief of BarbWire.com. He is an author, columnist, cultural analyst and an attorney concentrating in constitutional law. Having retired as an undefeated heavyweight professional boxer, Matt has taken his fight from the ring to the culture war. (Follow Matt on Twitter: @jmattbarber).