For example, Mrs. Obama has noted the problem of "food deserts" – urban and rural areas without adequate fresh food outlets. Rather than impose new or larger taxes to fund subsidies of "desert grocers," we ought to give tax breaks to grocers that set up shop in these areas. If there's a role for government, it's to keep neighborhoods safe for businesses to conduct commerce.
Creative approaches also include tax benefits for grocers that install demonstration facilities to teach shoppers how to cook fresh foods and for companies that partner with schools to provide healthy fresh food for children's meals.
Ultimately, if there's a way to make money by fighting obesity, corporate America will do it. And not incidentally, this approach helps the economy a whole lot more than soda taxes that governments will misappropriate, to be sure.
Fortunately for America, there's someone who's leading the charge to improve our nation's health. It's British chef Jamie Oliver. Recently the recipient of the TED Award for innovation, Mr. Oliver believes that by rebooting our approach to food, learning and sharing a love of healthy food preparation, and applying some simple and inexpensive principles, we will overcome our national weight problem.
He also believes that as America's waistline goes, so goes the world's.
Check out his TED acceptance speech for the best 20-minutes you'll ever find on the issue of obesity in the USA here.