American Girlhood Lost to Marketers

Still, it’s a only determined parent who can preserve her daughter’s innocence in a media saturated world where people like Ms. Cyrus are idolized. If only she were the only issue.

Sadly, girls hear a drumbeat of vapid, shallow, hyper-sexual messages at every turn. Worse, marketers are skilled at finding ways to instill these values in our young girls because face it, insecurity sells product.

For example, this fall Nintendo will release a new game for its DS system called “The Clique: Diss and Make Up” based on the pathetically popular “Clique” books by Lisi Harrison. According to a press release for the game, “players assume the role of the new girl at school, taking on the challenges of climbing the social ladder to join the ultimate clique, the Pretty Committee… [it] is a game of social maneuvering where the player attempts to survive in one of the most harsh and unforgiving environments on Earth - Octavian Country Day School (OCD).”

From stiletto crib shoes to padded trainer bras, our culture is steadily eliminating a wholesome, innocent girlhood in favor of a perpetual state of “tween” -- a term that refers to the years between 8 and 13 (a period of time formerly known as “childhood.”)

America’s girls deserve better.