Mark Davis

A couple in their 30s or 40s sits on a couch in a pleasant living room, addressing the camera.

"Hi, I'm Tom, and this is my wife Debbie," the man says. "We voted for Barack Obama. Twice."

"We thought it was the right thing to do," Debbie adds. "We liked him and we liked the way his ideas sounded."

"But then we got this," Tom says, holding up a folded letter. "Our insurance just got canceled. We liked our policy, and we believed Barack Obama when he said we could keep it."

"We believed a lot of things," Debbie picks up. "We believed the stimulus would work. We believed when they said some goofy video sparked the Benghazi attacks. We believed when the President said there would be accountability for the IRS scandal."

"But all of the people who did these things are still there," Tom continues. "I don't know what all the answers are to all of our country's problems. But I do know this: I see a lot of ideas that are not good for my family, and not good for my country. I see what has not worked and what is not working. I'm ready for some new ideas."

Debbie closes: "And some new leadership."

Cue the voice-over guy: "This message brought to you by the Republican National Committee." Or Chick-Fil-A, or Hobby Lobby or Monster Energy Drink or whoever wants to place it in about twenty shows people actually watch.

I get asked all the time: How did Obama win twice when conservative talk radio is so popular and Fox News beats the stuffing out of its cable news competition?

The answer is simple. For every consumer of that noble content, there are at least ten who do not absorb political talk radio or watch the Fox News prime time lineup.

We have to come to them. We have to drop a message in their laps that will make their eyes widen, make them call their friends, make them doubt their preconceived notions.

"Dang, did you just see the Tom and Debbie spot?" they might ask. "I don't know who I'll vote for moving forward, but I feel exactly the same way they do."

And as their minds open, maybe for the first time ever, we have to be there with quality stuff to pour into them. We need candidates who are confident in their conservatism and comfortable in any environment, from a debate stage to "The Daily Show."

We need those candidates to patiently, pleasantly, but boldly point out that the Obama era is simply not working. No I-told-you-so's, no scoreboarding, just a sincere offer of help.

We need a sense of urgency and a sense of humor. When liberals lie about us, we need to call them on it and speak truth.

And we need to do what Democrats have done for years: personalize politics. Every time they try to foist their latest lurch toward socialism, they always find a gaggle of citizens willing to stand behind them to cheer them for caring so much. This has enabled them to fraudulently paint themselves as having our best interests at heart.

In backing our conservative causes, of course we can mention their basis in logic and history. But if we tell people we want to stop the Obama agenda and replace it with fresh ideas based on giving people back their liberty and letting them keep more of their money, that's the kind of thing that changes minds.

The aroma of a wasteful, inept Washington has rarely been more foul. if we play hard and play smart, we can win back the Senate and the White House and start to replace these horrible years with uplifting opportunities to regain our national strengths, at home and abroad.

If we succeed, it will not be because we converted ten million people to conservatism. It will be because we convinced ten million voters that two Obama terms have led to a litany of royal screw-ups, and we know how to fix it.

There will be plenty of time for those folks to slowly discern that conservatism was the source for answers for an ailing economy and a weakened global stature. We need to get them to give us a chance first on a leap of faith. We need to earn that leap of faith.

So, somebody go find Tom and Debbie and shoot that commercial. Today.