Maggie Gallagher

Meanwhile, the Obama campaign has spent $19 million on media this election cycle (including $3.7 million on broadcast media), and the DNC has tossed in another $10.6 million (including $8 million for broadcast media) in this election cycle, according to the Center for Responsive Politics' According to published reports, they are concentrating their ad buys in swing states.

The RNC has spent just $1.6 million on media so far. Romney has spent $20 million over this election cycle -- and his super PAC more -- but not on ads attacking Obama.

What voters were hearing about Romney on the airwaves in March was all virtually negative. Obama was getting off scot-free because Romney's money was being spent attacking Republicans.

Pundits like to think that what we do talking on TV is the whole of reality. But really, in politics, it's only a very small part of it.

Look, a female gender gap doesn't automatically doom a GOP presidential candidate anyway. According to exit polls, the female gender gap for Obama was 7 points in 2008 (Obama won). But it was 7 points for Kerry in 2004 (Kerry lost). Women were 12 points more likely to support Al Gore in 2000 than men, and Gore still wasn't president.

When Democrats launch a narrative, Republicans get weak in the knees.

They buckle, back off and too often lose because they stop fighting. Obama's head-fake on contraception is designed to persuade Republicans to back off a winning issue.

Man up, guys. When the president decides to force church groups to pay for abortion-inducing drugs, or nuns to fund your sex life, that's a big deal. And it's a winning issue, too.

Obama is trying to distract women and other voters from his dismal record with manufactured controversies. Shame on us if he succeeds.

Maggie Gallagher

Maggie Gallagher is a nationally syndicated columnist, a leading voice in the new marriage movement and co-author of The Case for Marriage: Why Married People Are Happier, Healthier, and Better Off Financially.