There is already erotic literature for women, of course, but it is not called pornography, because pornography is, by definition, what appeals to indiscriminate male lust. Pornography is sex stripped of all but the most desultory demands of narrative. The female equivalent is the romance novel, most of which are pretty sexual indeed, and just as formulaic. But women want 200 pages of storyline before the climax and a wedding somewhere around the corner after.

Veronica Hart, a former performer cum producer of porn, claims women "want hot and dirty sex just like anybody else. For instance, many women love the fantasy of being taken." Yeah, judging by best-selling bodice-rippers, women long to be forcefully taken by men who fall desperately in love and propose marriage afterward. That's why they call it fantasy.

Moralists such as me may call for a porn crackdown. Fat chance, as Rich points out, when "too many Fortune 500 corporations with Washington clout, from AT&T to AOL Time Warner, make too much money on porn."

"Still," predicts the ever-hopeful Rich, "the next generation of porn consumers and producers alike may yet break with that puritan mind-set." Maybe -- but don't count on it, Frank. If it's not dirty, what's the point?