Maggie Gallagher
Frank Rich is not a man to get excited by porn. Surveying the best of the exploding $14 billion "Silicone Valley" pornography industry for the ever-so-august New York Times Sunday Magazine, the former butcher of Broadway sniffs: "All the artful mise-en-scene in the world cannot, for me anyway, make merchandized sex entertaining or erotic."

Though moralists such as me like to see in the porning of America a decline in standards, Rich declares that "it's an all-too-ringing affirmation" that porn is neither more nor less "imaginative" than "much of the junk in the entertainment mainstream."

The paradox of porn is that it is always on the verge of going legit and never quite getting there. The most interesting thing in Rich's expose of "Naked Capitalists" is not how normal these porn purveyors seem, but how embarrassed they remain.

"Everyone at AVN (Adult Video News) writes under a pseudonym," says Bryn Pryor, director and writer of "The Money Shot," a made-for-Internet TV series. Receptionists answer the phone generically, as in "production company" or "corporate office."

Steve Orenstein, the 38-year-old head of Wicked Pictures, agonizes with the therapists over when to let his 9-year-old stepdaughter know what pays for the roof over her head. "The counselors say don't tell her yet." As Pryor confesses, "Everyone in the porn industry says he's on the way to something else, like waiters and bartenders. ... If we were really good, we'd be doing something else."

Male lust, to which porn caters, is, well, embarrassing. Especially to men, a fact feminists (who are disproportionately female) have never grasped. Just about every man spends a good part of his life inflamed with desire for passing women who never know he exists. Porn is the balm for that particular wound, a wound women know nothing of. In porn, lust always triumphs and women are always inordinately pleased. That's why they call it fantasy.

The second paradox of porn is that women are always said to be just about to become major consumers of pornography (fastest-growing segment of the porn industry, according to Rich) but never do, somehow. I was receiving pink fliers from Candace Royalle about the new "female-centered" porn when I was an intern at National Review in the mid-'80s. But somehow, 15 years later, if you want uninvited free samples of hot sex deluging your e-mail box, you still have to visit and not The market has spoken.

Maggie Gallagher

Maggie Gallagher is a nationally syndicated columnist, a leading voice in the new marriage movement and co-author of The Case for Marriage: Why Married People Are Happier, Healthier, and Better Off Financially.