Fifty years ago, millions of Americans were petrified at the prospect of being surpassed by the Communist Darth Vader when the Soviets launched Sputnik into the abyss. In the same year, passions were inflamed when nine black teenagers started attending a formerly all-white high school in Little Rock, Ark. During this turbulent time, pension fund managers and other investment professionals on Wall Street and around the country were grappling with a far more prosaic predicament.
How, they wondered, could they distinguish the good money managers from the awful ones? It was hard to evaluate money managers back then because there was no satisfactory way to compare a portfolio that belonged to a stock picker hunched over a ticker tape in San Diego with a guy who was following his hunches in Philadelphia or Chicago. Instead, institutional investors and others interested in performance results pretty much had to wing it.
In the spring of 1957, however, the Standard & Poor's 500 Index arrived to resolve this conundrum. The index, which investors have now used for five decades, changed the way we measure investment success. This granddaddy index, and the countless benchmarks that followed (S&P alone now maintains more than 100,000 indices), also led to the eventual creation of index funds, which was another investing breakthrough.
Standard & Poor's assembled a benchmark that contained 500 of the biggest and most highly respected companies in the country. The index tracked the performance of an unwieldy basket of stocks, including long forgotten companies like the Thatcher Glass Co., a milk bottle manufacturer, along with such corporate survivors as General Mills, Merck & Co., Caterpillar and Hershey. The body count conducted during the S&P's recent 50th birthday celebration revealed that 86 companies from the class of 1957 still exist.
During those 50 years, the best performer among the survivors has been Altria Group, formerly known as Philip Morris, which generated an annual return through December 2006 of 19.88 percent. During that same period, the S&P 500 posted a very respectable annual return of 10.83 percent. What did Standard & Poor's do 50 years ago that was so revolutionary? Because the S&P 500 serves as a proxy for major corporations, investors - the professionals and the novices - can use its performance to size up their portfolios.