Ignore the demands that you give lengthy interviews to political reporters or go on the network political talk show circuit. Journalists are miffed that you've spent more time talking to Jay Leno than Tim Russert and that you've given "Access Hollywood" more time than the "Lehrer Newshour." You're not the first would-be California governor who talked over the heads of the political powerbrokers directly to the voters. The snobs didn't think much of Ronald Reagan, either, but the people loved him.
Talk to Milton Friedman, the Nobel-winning economist whose free market theories you reportedly embrace. Friedman may be the smartest man alive, at least when it comes to understanding the economy, and if anyone can help you figure out a way to turn California's abysmal economy around, he can. Of course, he'll tell you to lower taxes, which you ought to do if you win. You keep saying you want to bring business back to California -- lowering taxes is probably the surest way to do it.
Keep your sense of humor. Your ability to laugh at yourself will make those who want to laugh at you look mean-spirited. Politics is filled with pompous jerks and policy wonks who have no common sense and the charisma of turnips. You don't need to know the entire California code or the ins and outs of every state agency to run the state, but you do need to know what you want to accomplish. Pick a few things you want to do, and don't be drawn into endless debate about every issue under the sun.
Thankfully, this election will be short, barely seven weeks long. For pure entertainment value, it sure beats watching summer re-runs or trying to figure out which Democratic presidential aspirant is going to implode next.