Kristen Fyfe

None of this is reflected on MTV, though. Tune in at any given hour and you won't see parents portrayed as positive role models. If people with strong religious convictions appear at all, they are usually treated as foils for sexual hijinks. But sex? When it comes to sex, it's everywhere.

The press release announcing the study's findings states, "MTV has an esteemed research pedigree and this study is part of the network's ongoing commitment to maintaining an unparalleled understanding of the youth audience." Sounds like wishful thinking.

Given this new study's findings, will MTV change its programming? Don't hold your breath.


Kristen Fyfe

Kristen Fyfe is senior writer at the Culture and Media Institute, a division of the Media Research Center.

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