Planned Parenthood's modern advocacy of "choice" is rooted in Sanger's lack of regard for the rights of the unborn. Sanger saw "choice" as a means of perfecting America through the destruction of millions of unborn children. Planned Parenthood perpetuates Sanger's legacy by presenting "choice" as a means of improving the lives of individuals and communities by eliminating unwanted, "inconvenient" children. Its clinics dispose of over 200,000 such children per year. The number of abortions provided by Planned Parenthood hit an all-time high in the 2005-2006 fiscal year.
This high body count, no doubt, is part of the reason Planned Parenthood wants to change its abortion-centered public image. Nevertheless, the organization will not quit providing abortions or discourage them. Rather, it is hoping to hide its assault on human life behind nice new amenities. Apparently it believes that comfortable furniture, soft lighting and convenient locations will help people forget what goes on behind the closed doors of the surgical ward.
The new "green" Planned Parenthood building is, perhaps, the most ironic element of its remodeling plan. The organization proudly proclaims its concern for the environment even as it destroys more human beings than any other group in America. Planned Parenthood is the most infamous organization in an industry which kills more than twice as many Americans per year as cancer. By "going green," Planned Parenthood is attempting to hide its true color, red—the color of the blood produced by its daily death toll.
Worthy of note is the fact that federal and state grants make up about a third of Planned Parenthood's funding. Another third is provided by private donors. By remolding its image, the merchants of death are, no doubt, hoping to increase the share that comes from both. Branding is, after all, key to the success of any fundraising campaign.
This is one makeover, however, that just won't work. Putting lipstick on a pig doesn't make you want to kiss it. No matter how hard Planned Parenthood tries to dress it up, abortion still kills children and hurts women.