Deception in business is not just immoral; it's bad business practice. Patrick Dixon, bestselling author of Building a Better Business, recently wrote, "Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and the profit is the reward for doing so." Fundamental to Dixon's understanding is the notion that a business should live up to its end of the bargain in a transaction. If it doesn't deliver on the expected result, the customer will feel cheated and the business will likely lose more over the long haul than it gained in the short run.
Some jest that the term "business ethics" is an oxymoron. It should be anything but. Christians interested in a just society should model the highest standards of business ethics, and they have every right to insist that others do the same.
If they do so, it will be good for business.