Successful entrepreneurs do not take their customers for granted. They don't assume that the government will usher new clients in the door. Rather, they build long-term relationships with their clients to keep them coming back.
The park is meticulous and employees enforce park rules with consistent kindness. When the guy ahead of me tried to smuggle a soda into the park, the gate operator kindly asked if he'd like a cup to drink his soda with before entering. Every employee we met—from the man sweeping the streets who offered to help me find a ride, to the woman who cheerfully added fudge to my sundae after I pointed out it was missing—seemed genuinely happy. The government’s TSA staff that barked at me like they owned my body when I opted out of the scanner could learn from Disney.
Running any business, including a theme park full of fun and games, is risky. A ride could tragically malfunction. A child could choke on a Mickey-shaped cookie. Over-protective parents could whine about the Jungle Cruise gorilla shooting a toy gun.
America should encourage young people who are willing to take risks and start businesses that satisfy real market demands as opposed to artificial "needs" fabricated by the government. Otherwise, recent grads may feel obligated to work for the government in exchange for "job security."
If our government excessively taxes and regulates businesses, we will lose entrepreneurs who would otherwise develop a "Disney"-size idea to end bed bugs or cure cancer. You don't need to go to the world of fantasy to make your dreams come true in a free market; you create your own magic by innovating and creating jobs because the rewards outweigh the risks.
We should also uphold successful American entrepreneurs like Walt Disney rather than envying their success and accusing them of greed. Their entrepreneurial success has a ripple effect that helps other start-ups.
For example, Disney licenses its brand—giving clothing, jewelry and band-aid manufacturers the ability to profit off its animated characters like Tinker Bell and its Disney Channel stars like the Jonas Brothers. Essentially, other companies can ride to greater success on the coattails of Disney’s achievement.
As you vacation this summer, observe what lies beneath countless amusements that you'll enjoy: All-American entrepreneurship, capitalism, perseverance and passion.
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