So one would have to leave the world of Goldilocks to find the Edwards bear. It would have to be a place of magic and make-believe, where touching your heart becomes an act of special significance because you dearly wish it so. There is such a place. It's "a star-speckled, rainbow-trimmed, cotton candy, cloud world that's as brightly beautiful as a summer sunset and as snug and loving as a mother's hug." It has its own castle, too: Care-a-lot Castle, which according to the American Greetings Corporation is home to the "Hall of the Heart" and the heart-shaped table. It's the abode of the Care Bear.
According to the charming little backstory, our adorable, fluff-filled friend has left his castle with a special mission to solve a crisis in caring on Earth. That's quite similar to the story behind a Care Bear, the juvenile enjoyment of which requires only the use of imagination.
The problem here, of course, is that the original frame wasn't Care-a-lot Castle, it was Goldilocks. She comes into the bear's house and finds that Papa Bear is too Hillary, Mama Bear is too Obama, and – well, that's where it breaks down. Baby Bear isn't there, and Edwards is just not right.