Jonathan Garthwaite

That protection is quickly coming to an end. In the past, money was an insurmountable barrier on the average American to having an influence on elections but with the advent of the Internet, YouTube and viral Internet campaigns, any individual with access to a computer, creativity and limited technical skills can create a devastating message. Only the creativity and effectiveness of the message can limit its ability to spread like a wildfire.

The Hillary 1984 ad isn't alone. A quick search of the Internet and YouTube returns dozens of attack ads against nearly all the announced candidates for president.

In the 2006 election, several incumbents owe their defeat to an ill-advised comment caught on video tape and spread across the Web. It isn't a new phenomenon for campaigns to employ trackers. Operatives are routinely dispatched to follow the opposing candidate in hopes of capturing an inopportune moment on videotape.

What is new is that much more of the footage is being saved from a death on the cutting room floor and is now being posted on the Internet. The community of activists and citizens takes over from there. The results can be devastating. Just ask former Virginia Sen. George Allen, who had his "macacca" moment during the campaign and never recovered.

The Hillary 1984 ad isn't something new and certainly not a deathblow to her campaign, but the reaction of both the Obama and Clinton campaigns is telling. Both campaigns were pressed to comment on the new ad and neither campaign could muster better than a "We're aware of the ad. No comment."

The Obama campaign was also forced to deny it had anything to do with the ad.

Presidential campaigns are all about message control. Every successful campaign points to — as a key part of its success — the ability to stay on message no matter what the distractions.

The Internet blows that strategy out of the water.

Clinton and Obama can give all the speeches they wish about health care, Iraq and "uniting not dividing," but all anyone is talking about today is the Obama vs. Big Brother Hillary ad.

In one election cycle, young voters have gone from a demographic courted with rock concerts and campus rallies to political operatives with just as much influence on the national debate as the big boys in Washington, D.C.

Presidential politics just got a whole lot more interesting for the rest of the country.

Stay tuned.

Jonathan Garthwaite

Jonathan Garthwaite is General Manager of