Similarly, Thompson seems to be what Republicans are yearning for. But
there's a key distinction. Wes Clark was a candidate for Democrats who
wanted to beat Bush. Thompson's appeal is based partly on a desire for
victory, but there's also a desire to get beyond Bush.
First and foremost, Thompson's articulateness can't be underestimated. He
shares with Ronald Reagan - another actor-politician - an ability to
communicate ideas in folksy, almost conversational ways without losing
important nuance or meaning.
Most Republicans won't admit it, but Bush's trouble articulating his views -
compounded by a terrible communications operation (save for standout Press
Secretary Tony Snow) - is a major irritation on the right. There's a reason
that IMAO's No. 1 "Fred Thompson Fact" is "Fred Thompson has on multiple
occasions pronounced 'nuclear' correctly."
Bush's sloppy speaking style only serves to bolster the perception of his
incompetence. That's why the least discussed but most important theme in the
Republican primaries is competence. McCain, Giuliani and Romney are all
running as the competence candidates (as would Gingrich, if he jumped in).
And Fred Thompson just seems so darn competent. Whether he's the ideal
president or just plays one on TV remains to be seen. He's certainly
typecast himself as the cocksure, wise, hands-on type in almost every movie
role he's had and as the district attorney on "Law & Order."
There are other important differences between Clark and Thompson. As a
candidate, Clark was a dud. He couldn't explain the necessary flip-flops and
contortions required to fit his record with the demands of the Democratic
Party's base, and the more he talked, the less likable and presidential he
seemed. Thompson's record isn't a perfect fit for the GOP base either, but
Thompson, unlike Clark, is a very capable politician who won his senate seat
by the largest margin in Tennessee history. And the more he talks, the more
likable and presidential he appears.
Thompson's approval ratings may never be higher than on the day before he
announces. We don't know the man very well, but we know the character. And
as long as he stays in character, it's unlikely his ratings will drop
anytime soon.