That statement would have been more convincing were it not for the fact that overall, her coffee didn't do very well. Half the testers listed it as "bad."
"None of these coffees were brewed the way we do," she said. "So the result is not going to be . . . as good as it could be."
Really? Our brewing was supervised by Kevin Sinnott, author of "Great Coffee: The Coffee Lover's Guide." If he isn't brewing it correctly, who is?
Still, kudos to Kappler for taking the test. Rich Bertagna, the Folgers representative, backed out. He said he couldn't because other testers smelled of perfume. (This must explain why there is never any odor in coffee shops.)
On our unscientific test, Starbucks came in first. A close second went to, surprise, the Sam's Club brand, Marques de Paiva. Oren's came in a distant third, closely followed by Nescafe, the instant coffee. The most expensive brand, the $12 a pound Dean & DeLuca's, ranked second to last, and dead last was Folgers, America's best seller.
When I confronted Bertagna about that, he said, "Well, every morning millions of Americans enjoy waking up with Folgers for the great taste and value." At least Folgers is relatively cheap. Our test confirmed what coffee specialists told us: Coffee is a matter of individual taste. Expensive doesn't necessarily mean better.
In Honor of His 103rd Birthday, Here Are The 20 Best Quotes From The Late, Great Milton Friedman | John Hawkins