John McCaslin

Uncle Sam is advertising for a Washington-area public relations firm to initiate outreach to disgruntled Iraqi citizens because "anti-coalition forces have sown doubt, fear and distrust in a significant portion of the Iraqi population."

"The U.S. government is soliciting proposals for an 'aggressive' and comprehensive PR and advertising push in Iraq to convey military and diplomatic goals to Iraqis and gain their support," reports, the online version of Jack O'Dwyer's Newsletter.

The contract is through the Baghdad-based Multi National Corps-Iraq, or MNC-I, as the U.S. military entity is known. MNC-I is charged jointly with offensive operations against insurgents and economic development and stability efforts.

According to O'Dwyer's Newsletter, a PR firm is needed because "recent polls suggest support for the (U.S.-led) coalition is falling and more and more Iraqis are questioning coalition resolve, intentions and effectiveness."

The unprecedented contract, which could be awarded by Oct. 1, says PR tasks include outreach to warring segments of Iraqi society, including Kurds, Sunnis, Shia, and former Iraqi military - by no means a walk in the park.

MNC-I goes so far as to state that "the remains of PR people will be handled the same as U.S. soldiers, and shipped to Kuwait," O'Dwyer writes. "The PR firm must coordinate the movement of the remains back to the U.S., and is responsible for notification of next of kin."

Uncle Sam will provide office space, supplies and e-mail service, along with living space, health care and dining facilities for the firm's employees.


Former Clinton aide Dick Morris will take center stage at the National Press Club on Thursday to help launch "FahrenHype 9/11," a patriotic version of the controversial film "Fahrenheit 9/11" produced by liberal activist Michael Moore.

"The producers of 'FahrenHype 9/11' decided to make a film that challenges Moore's assertions and gives the viewer a true, nonpartisan look at the war in Iraq and the very real dangers we face in a post-9/11 world," a film insider tells The Beltway Beat.

"The film also examines the explosive charge that France, one of the countries leading the charge against the war in the United Nations, was to receive drilling rights in some of Iraq's oil fields if the situation could be resolved peacefully," he says.

The film also provides a voice to the men and women of the U.S. armed forces, whom Moore chose to ignore.


John McCaslin

John McCaslin is a contributing columnist on and author of Inside The Beltway: Offbeat Stories, Scoops, and Shenanigans from around the Nation's Capital .

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