Everybody is a victim now, but some creative breakthroughs in victimology are more noteworthy than others. The year's best example was the trio of supersized teenagers who sued McDonald's, claiming that management had made then fat by enticing them to eat at the burger chain nearly every day for five years. Here are the best of the rest of 2002's social victims:
Ugly people are victims of the media. By featuring mostly beautiful people, TV and other media are causing eating disorders, psychological problems and cosmetic surgery among the ugly, said Trond Andresen of the Norwegian Institute of Technology. He says the bias is similar to racism and suggests TV quotas for the facially impaired.
Robert Torricelli is a victim of hard-hearted America. The ethically challenged ex-senator from New Jersey acknowledged "mistakes" but blamed American culture. "When did we become such an unforgiving people?" he asked. "How did we become a society where a person can build credibility their entire life and have it questioned ...?"
Schoolchildren are victimized by the game of tag. Elementary school principal Pat Samarge of Santa Monica, Calif., says the game causes both emotional and physical injuries, particularly a loss of self-esteem, since not all children can win.
Rioters are victims of beer ads. Boisterous TV beer commercials may have spurred the recent wave of college riots, said alcohol-control specialist Henry Wechsler of Harvard. These ads, he said, threaten "the thin line between such beer-powered exuberance and the onset of rioting."
A model was victimized by his Winston ads. Raymond Leopard of Little Rock, Ark., is suing R.J. Reynolds Tobacco Co., saying he experienced years of stress from appearing as the "Winston Man" in ads from 1978 to 1980. He said he didn't know at the time that tobacco was dangerous.
Australians are victimized by car ads. A possible ban on many car commercials, including one featuring a child saying "zoom, zoom" as a Mazda speeds by, is under debate by legislators in the Australian state of Victoria. The theory is that if cars are driven slowly in ads, or simply shown while parked, many accidents could be avoided.