John Hawkins

Can we say the same thing about the Republican Party? Does it keep its promises to its constituents? Can you count on Republicans to fight for the core principles they stand for whether they're in or out of power? Can conservatives trust Republican leaders to make a good faith effort to implement our agenda the way liberals can trust Nancy Pelosi or Harry Reid to implement their agenda? No, we can't and that lack of consistency is the biggest reason why Republicans sometimes seem to spend more time fighting each other than the Democrats.

3) Its advertising is focused on mass appeal: McDonald's goes out of its way not to antagonize anyone because angry, upset people don't buy hamburgers. McDonald’s doesn't use controversial figures in its advertising, it tries to stay away from contentious issues and it wants to be about as threatening as a newborn kitten to anyone who could possibly eat at the restaurant chain.

In politics, there are too many Republicans in office who've forgotten this lesson. Instead of framing an issue in a way designed to bring as many voters as possible over to our side, they act as if they're trying to get a gig as a fill-in talk radio host or columnist. Politicians should leave the bombastic language, highly controversial quips and potentially offensive comments to those of us who don't have to run for office and focus on being the principled guy everyone would like to have a beer with at a ballgame.

4) Everybody knows what McDonald’s stands for: Why do people go to McDonald's? Because they want reasonably good food that's cheap and served in a timely manner. Is it healthy food? Not really, although McDonald’s added a salad to the menu so the one guy who wants to eat healthy can chow on that while his friends eat McNuggets. Does McDonald’s try to be everything to everyone? Over the years, it’s worked coffee, wraps and a few other things into the rotation, but ultimately people go there to get hamburgers in a hurry. That works for McDonald’s.

The GOP has a working formula, too. We're the party of small, honest government, low taxes, law and order, and traditional American values. So, what happened when you read that list? Did you choke on some of those descriptions? Of course you did because all too often the GOP doesn't explain its principles, promote its principles or most importantly, live up to its principles anymore. If Republican politicians aren't willing to make the case for what they believe to the American people, who do they think is going to do it for them? Do they believe the New York Times is going to bend over backwards to fairly explain why they believe and what they believe about gay marriage, welfare or the minimum wage? The less Republicans tell people what we believe, the more opportunities Democrats have to do it for us and you can be sure that their explanation will center around Republicans hating people.

5) McDonald’s portrays itself as a fun, happy place for fun, happy people: McDonald's ads feature young, cool, ludicrously happy, attractive people having the time of their lives eating delicious food while they're served by courteous, likable wait staff. Is that true? Hell, no! No one is breaking into a joyous dance because a pimply faced teenager serves him a double cheeseburger that's been sitting under heat lamps for 10 minutes. But, it's the image McDonald’s pushes.

Barack Obama does the same thing. He's about as cool and smooth as your great aunt who forgets to put her teeth in and serves you the same 12 year old bowl of hard candy every time you go to her house. The GOP's rainbow Republican convention in 2012 and Ted Cruz's Twitter comic making fun of Barack Obama show that we're starting to figure this out. However, there's a lot more to be done. How is the GOP portraying itself to minority groups? Are we seen as the out-of-it old person's party or the young person's party? Are we seen as technologically savvy and cutting edge or behind the times? Are we seen as the party that's friendly to blacks, women, Hispanics, Muslims, Jews, and gays? Sure, we MAY BE just as friendly as the Democrats, but is that our image? If the image doesn't match up to the reality, then what steps are we going to take to change it? Maybe image SHOULDN'T MATTER, but in a world where the worst President in history has won two straight elections campaigning primarily on "hope and change" in 2008 and, "There's a war on women," in 2012, obviously it swings elections.


John Hawkins

John Hawkins runs Right Wing News and Linkiest. He's also the co-owner of the The Looking Spoon. You can see more from John Hawkins on Facebook, Twitter, Pinterest, G+, You Tube, and at PJ Media.