4) There's always something to attack in a government program. Everything government does is inevitably slow, stupid, and inefficient. That means there's always a big, juicy target for anti-government fighters to hit. Maybe the program costs more than a private program. Maybe the government employees are paid too much to do too little. Maybe there are special interests that will benefit. There's always something that can be used as a club against a government program you're trying to reform or kill.
5) The grassroots are your friend. If you're fighting for smaller government, you're not only taking on the Democratic Party, you're taking on liberal interest groups, the mainstream media, and even some members of the Republican Party. If you're going to pull it off, you're going to need help. That means you need to do everything you can to support and work with the conservative media, think tanks, and the Tea Party movement. They're the ones who'll get your message out, spread the word, and have your back. Reach out early and often -- it'll pay off.
6) Tie everything back to how it helps the people. One of the worst failings of fiscal conservatives is that we have a tendency to descend into wonkery to defend our policy choices. It's not enough to just talk about the "free market" or "free trade." We've got to explain to people how conservative policies will positively impact their lives in a concrete way. Does it help them get a job? Keep their children out of debt? Stop the government from wasting their tax dollars? We've got to really break it down so the average person can understand exactly why we're doing what we're doing and how it helps them.
7) We will never control spending unless we change the system. Our current system is geared to politically reward spending and punish fiscal responsibility. We can make some progress under the current system, but ultimately, unless we change things with some sort of balanced budget amendment, tax limitation amendment, term limits and other structural changes, this country is likely to continue overspending until we get into a debt-driven crisis so big that both parties can't afford to continue to ignore it.
8) You've got to believe in your heart that Americans want responsible government. Some people will tell you that there are more takers than producers in America and so it's futile to fight for small government. However, if that's true, then both political parties are just battling to become captain of the Titanic. If we give up on small government and fiscal conservatism, then we're giving up on America. Don't give up on our country by giving up responsible government.
9) We don't need new laws; we need reform. If we didn't pass a single new law in the next decade and merely reformed or jettisoned old laws instead, we'd be better off as a nation. We don't need new spending and new programs; we need to prune away the programs we have while cutting spending to the bone.
10) It's better to kill a bad bill than improve it. When a terrible bill comes up, there's always a debate: is it better to try to kill it outright and perhaps fail or to cooperate in an effort to make it marginally better? The problem with cooperating to pass a horrible bill is that even if it's improved, you've still helped to pass a bad bill that you'll have to explain to the voters. It's better to go down fighting than to become part of the problem.