John C. Goodman

Pay market prices. All over the country there are retail establishments that are offering primary care services to cash-paying patients. Walk-in clinics, doc-in-the-box clinics and free-standing emergency care clinics post prices and usually deliver high quality care. Many follow evidence-based protocols, keep records electronically and order prescriptions electronically.

Medicare should immediately allow enrollees to obtain care at almost all of these places — paying posted, market prices, not Medicare's fee schedule. Since these prices are way below what Medicare would have paid at a physician's office or hospital emergency room, this reform would lower Medicare's costs, even as it makes primary care more accessible.

Pay no more than market prices. Medicare does something you and I would never do in a normal market. It pays different providers different fees for performing the same service. For example, Medicare typically pays two or three times as much for a service performed at a hospital as it pays for that same service at a physician's office. Why be so wasteful?

Let's suppose that a MinuteClinic offers a flu shot for $40, then that is all Medicare should pay — whether the shot is given by a doctor or a nurse, whether at the MinuteClinic, in a doctor's office, at a community health center, at a hospital, etc.

Selectively contract. Almost every hospital in Dallas takes Medicare patients and bills the taxpayers for the services is performs. Yet some hospitals are billing Medicare twice as much as other hospitals for such standardized services as knee replacements. What could be more wasteful?

The alternative is to do what you and I would do if we were shopping for other goods and services. Medicare should contract with low-cost, high quality facilities. If patients want to go to a more expensive hospital for their surgery, they should be free to do so. But let them pay the extra cost out of their own pockets, rather than out of the taxpayer's pocket.

Liberate paramedical personnel. One way to expand the supply of low-cost medical care is through the increased use of nurses and physician assistants to perform tasks that do not require a physician's level of expertise. The current system discourages the creative use of paramedical personnel, however. The reason: when a task is performed by a nurse rather than a physician, Medicare automatically reduces its fee. (See the example here.)

A better approach would be to allow doctors to profit when they find ways of reducing the cost to the payer. This is the natural outcome in a free market, where firms that reduce customer cost benefit both themselves and the customers. We should always be willing to allow innovators to benefit when they reduce the cost to taxpayers. Doctors who want to practice medicine in a different way and be paid in a different way should be allowed to do so long as the cost to Medicare goes down and the quality of care patients receive does not suffer. The principle: doctors should be encouraged to earn more income by saving Medicare money.

Encourage Bundling. One of the obstacles to offering patients a package surgery price, covering all services, is that surgery typically involves several entities who are financially independent. For example, the hospital, the surgeon, the anesthetist, etc. In a normal market, independent entities come together all the time, jointly produce a good or service, and agree on how to divide the revenue from the exercise. This should happening in medicine as well. Providers should be encouraged to offer package prices for bundled services and Medicare should be willing to pay the package price wherever it is expected to be less than what taxpayers would otherwise have paid.

Encourage Medical tourism. You don't actually have to go off shore to participate in the market for medical tourism. There is a flourishing market for it on shore. Canadians, for example, routinely come to the United States for surgical procedures (because of long waits in their own country) and they usually face a package price for all services agreed to in advance. Seniors too could be in this market, and they would be if Medicare allowed seniors to share in the savings created by traveling to a higher-quality, lower-cost facility.

In each of these cases, and in others we could think of, the principle is the same: let markets do what only markets can do well.

John C. Goodman

John C. Goodman is President of the Goodman Institute and Senior Fellow at The Independent Institute. His books include the widely acclaimed A Better Choice: Healthcare Solutions for America and the award-winning Priceless: Curing the Healthcare Crisis. The Wall Street Journal and National Journal, among other media, have called him the "Father of Health Savings Accounts.”